Southern Solstice Music Festival

Southern Solstice Music Festival is a mock event concept inspired by Nashville’s music culture and the energy of the summer solstice—the longest day of the year. The brief called for a brand identity that blended moody, atmospheric tones with a darker, gothic-country aesthetic.

I developed the full visual system, including the logo, posters, social media graphics, VIP lanyards, and merchandise. The result is a brand that feels raw and soulful, capturing the edge of southern rock with the mystique of a late-summer night.

This project showcases my ability to translate a creative brief into a cohesive visual identity that’s both concept-driven and emotionally resonant.